Walter A. Maier
Season 1 (1930-1931)
After several months of preparation, The Lutheran Hour began broadcasting in late 1930. WAM refused to use the slots allotted for religious programming, instead opting to pay for his own airtime. While this greatly increased the costs involved, the Lutheran Layman’s League raised the money anyway. The Lutheran Hour aired on Thursday nights at 10 P.M. Eastern Time throughout the first season, with the exception of a special broadcast on Easter Sunday. Because CBS feared that preaching would prove unpopular in a prime time slot, The Lutheran Hour primarily advertised its music in those days, and preaching was limited to fifteen minutes. As it proved to be popular, this limit was later raised to nineteen minutes. This season ended in June 1931 when the funding for the show ran out.
Because WAM chose to print the sermons from this season in topical order rather than chronologically, it is difficult to accurately date these sermons. Some can be dated from internal clues, and others from external sources, but in several cases it is uncertain. As new information comes up, the dates given for these may change.