Walter A. Maier
Season 2 (1935)
For several years, the future of the The Lutheran Hour seemed uncertain. CBS changed its policy regarding religious programming in 1931, prohibiting the sale of airtime to religious programming and limiting such broadcasts to Sundays. Further, the realities of the Great Depression made support hard to find. However, WAM continued to work to bring The Lutheran Hour back to the air. The Lord gave him that opportunity in 1935. The Lutheran Hour of Faith and Fellowship, under the leadership of Rev. Adam Fahling, broadcasted over the seven station Mutual Broadcasting System based out of Station WXYZ, Detroit. Using this smaller chain, The Lutheran Hour could get started again without the hassles of the major networks. Further, the soon-to-be president of General Motors, William Knudsen, himself a faithful Lutheran, agreed to underwrite the whole project. The second season of the Lutheran Hour thus began in early 1935, broadcasting with a much smaller range, but it would continue seasonally every year from that point onward.
WAM tirelessly preached for fourteen weeks (once on Good Friday and twice on Easter), taking a round trip train from St. Louis to Detroit every weekend, often returning to his Monday classes just in time to teach. He also refused a salary so as to help support the effort.